Video production
Video is the most expensive content format and the easiest one to spend money on for nothing. The difference between usable and unusable footage is not decided at the camera but a week earlier — in the brief, the script and the shot list. So that is where we start, and the shoot day is merely the consequence.
What we deliver
- Script and shooting script including a shot list
- Pre-production — locations, casting, schedule, permits
- Shooting with our own equipment, lighting and sound
- Editing, colour grading, sound post-production and subtitles
- Delivery in formats for web, social media, television and cinema
The brief decides before the camera does
Before we set a shoot date we need to know where the video will run, how long anyone will watch it, and what the viewer should do next. A fifteen-second social format and a three-minute corporate film are two different crafts, even shot on the same camera.
That also determines what gets shot on the side. When we know the shoot must also yield vertical crops and stills for the website, we plan it into the schedule upfront — retrofitting it later means shooting again.
A shoot day is planned by the hour
The production plan states who is where and when, what gets shot in each block, and whether the move between locations fits. Without it a shoot overruns, people wait, and the last setups are rushed — and those are usually the ones the edit needs.
In operations that cannot stop for us, we shoot so the filming gets in the way as little as possible. That means a smaller crew, quieter gear and agreed windows, not a hall occupied all day.
We deliver formats, not one file
A single shoot normally yields the main cut, its shorter versions, vertical crops and a few short loops. All are delivered finished — subtitled, in the right aspect ratio, at a bitrate the medium can handle.
The materials stay with the client. We archive the source footage, so when an offer or a logo changes a year later, the cut can be revised without shooting again.
Where we applied it
Visual content at the pace of a season
Photos out of the arena before the final whistle, and a cut before the next game.
Read more →CZ.BASKETBALL × JAECCO · 2025Production for the title partner announcement
One shoot that carried the partnership announcement across every channel.
Read more →Healthy Longevity Clinic · 2024—2026Photo and video production for a longevity clinic
Imagery that must read as expert and stay comprehensible to a client with no medical background.
Read more →Technické služby Benešov · 2025Spots for a municipal organisation’s campaigns
Video for the public sector, where the audience is a whole town and the goal is to explain, not to sell.
Read more →Frequently asked
- How long until we get the video?
- For a standard corporate video, expect two to three weeks from the shoot to the first cut, plus another week for feedback and finishing. Add pre-production on top, depending on complexity — a straightforward interview takes a few days to prepare, a commercial with casting and locations needs two to three weeks.
- Do we need a finished script?
- No. It is enough to know what the video should say and to whom. We write the script and the shooting script, and you approve them before the shoot — which is also the only point where changes cost nothing.
Related services
Commercials
Spots for television, cinema and online — made to pass both broadcast tech specs and the viewer’s attention.
Read more →04Corporate and product video
Video that explains — company profiles, how-tos, product demos, recruitment and training films.
Read more →09Editing and post-production
Editing, grading, sound, subtitles and motion graphics — including footage we did not shoot.
Read more →