Blog
We write only about what we actually work through with clients. Fewer pieces worth reading beats a steady supply of nothing.
Where AI in video makes sense, and where it is a trap
Generated imagery has made affordable what used to be out of budget. It has also made certain expensive mistakes cheap to make. The line we hold on jobs.
Read more →Most people will see your video muted
Video in a feed plays silently. What that means for the edit, subtitles and the first three seconds — and why it is solved on the shoot, not in post.
Read more →How to get a quarter of content out of one shoot day
The most expensive item in production is not the camera but the day itself. What to plan in advance so one day yields three months of material rather than a single video.
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