Visual content at the pace of a season
Sports content has the shortest shelf life of anything production does. A match photo is worth something that evening, and the cut has to be out before the next game is played. So the whole job is planned around delivery, not around shooting.
The brief
- Cover matches, national-team events and the supporting programme across the season.
- Deliver within hours, so content is usable the same evening.
- Ensure partner obligations are visibly fulfilled in the material.
The solution
- The photo selection is processed as the match runs, so the first frames leave the arena with us.
- The short social cut takes priority over the longer record — it is the format that ages first.
- Before the season we hold the list of boards, kits and banners that must appear, so partner delivery is not chased in December.
- Arena lighting cannot be changed, so we work to a fixed colour treatment that holds across every venue.
The outcome
- Content available in hours rather than days.
- Material that documents partner delivery without an extra shoot.
- One consistent look across arenas with very different conditions.
We have a long and successful partnership with OMNIA MEDIA. Beyond the excellent personal approach, we value their flexibility and quick response to briefs and changes that the world of sport brings. Bringing agency know-how into our projects is a major support.