AI video and imagery
Generated imagery has made affordable what used to be out of budget: visualising an unfinished product, a scene variant for another market, a backdrop that would otherwise mean flying abroad. It has also brought risks that are settled in the contract, not afterwards.
What we deliver
- AI video and animated sequences from an approved concept
- Generated visuals for campaigns and social media
- Extending and completing filmed scenes
- Variants of one visual for different markets and formats
- A written record of what was filmed and what was generated
We use it where it makes sense
Generated imagery is good for what cannot be filmed — a product that does not exist yet, a setting beyond the budget, an abstract scene. It is not good for people meant to read as your employees, or for products a customer will buy and compare.
We hold that line even when crossing it would be cheaper. A brand caught using a generated photo of a “satisfied customer” saves once and pays for it for a long time.
The origin of an image gets labelled
With every job we deliver a breakdown of which shots were filmed and which generated. This is not only fairness to the viewer — in regulated advertising and for comparative claims it is documentation worth having on hand.
European rules on labelling artificially generated content keep tightening. Anyone who documents provenance from the start does not have to reconstruct it later.
The best results are usually mixed
In practice the mix works: a filmed hero shot with the real product and real people, with a generated backdrop or a completed scene. The viewer gets a credible image and the budget carries one shoot day instead of three.
It has a practical benefit too — when the brief changes, only the generated part changes and the filmed material stays.
Frequently asked
- Who owns a generated image?
- Copyright in the output itself is contested in Czechia and the EU alike — without a human creative contribution no protected work arises. So we contract a licence to use rather than ownership, and combine generated parts with filmed material, which is protected.
- Will viewers notice the video is generated?
- For abstract scenes and camera moves, often not. For human faces, hands and on-screen text, almost always. We choose what to generate and what to film accordingly — and label it either way.
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