Frequently asked questions
The questions we get most often, including the awkward ones. If your answer is not here, just ask.
Working together
- What does a shoot cost?
- The price is set by the number of shoot days, crew size and equipment demands — not by the length of the finished video. A half-day of corporate portraits starts in the low thousands of CZK, a single-day corporate video with post-production typically runs into tens of thousands, and a commercial with casting and several locations is an order of magnitude higher. We quote only once the brief is agreed — anything earlier is guesswork.
- How long until the video is finished?
- For a standard corporate video, two to three weeks from the shoot to the first cut, plus another week for feedback and finishing. Add pre-production depending on complexity: an interview takes days to prepare, a commercial with casting and locations needs two to three weeks. Event photos come faster — a selection the same day, the full gallery within three working days.
- Can you shoot at short notice?
- Usually yes, for formats that need no casting or permits — an interview, event reportage, product photography. We will say plainly what fits the date and what does not. Promising a commercial with actors in a week would mean promising something that turns out badly.
- Will you edit footage we shot ourselves?
- Yes, editing and post-production can be ordered on their own. But we look at what exists before starting — with material lacking proper sound or any close-ups there is only so much to be done, and it is fair to say so upfront rather than after the invoice.
- Where do you shoot?
- Our office is in Prague and we shoot across Czechia and Slovakia. For more distant locations, travel and any accommodation enter the budget — we account for it upfront so it does not surface on the invoice.
Preparation
- Do we need a script ready?
- No. It is enough to know what the video should say and to whom. We write the script and the shooting script with a shot list, and you approve them before the shoot. That is also the only point where changes cost nothing — after the shoot, every change means either a compromise in the edit or a reshoot.
- Do we need actors, or can our own people appear?
- For corporate and recruitment video your own people work better — they read as more credible than a hired presenter. They just need preparation and more time, since the first two takes usually get discarded. We cast actors where a scene depicts something that does not happen in reality, or where exact timing is required.
Deliverables
- How many photos do we get?
- It depends on the type. Corporate portraits: three to five processed shots per person. Event reportage: typically 150 to 300. Products are counted by item and angle. We agree the number in advance, so the selection is not made at the last minute and it is clear what is included.
- What formats do you deliver video in?
- Always a high-quality master plus derived versions for the media where the video will run — web, social including vertical crops, presentations, and a broadcast format to the station’s specifications if needed. The list is agreed at briefing, because it also shapes how the shoot is composed.
- Do we get the source footage?
- Yes. We hand over the source footage and the project structure, so you are not dependent on coming back to us in two years. We keep a backup as well — the most common request after a year is “we need to swap the price list”, and with the archive that is an afternoon’s work, not a new shoot.
- How many rounds of feedback are included?
- Two. We collect feedback as one consolidated set per round, ideally timestamped in the review player — five people contradicting each other means doing the work twice. A third round is possible, but it is agreed upfront and billed separately.
Rights and consents
- Can we use the results without limits?
- Yes, for your own marketing purposes with no time limit. Only two things are tracked: consents from the people depicted, and licences for music or voice, which carry a defined territory and term. Both are settled per job and put in writing.
- Who handles consents from employees and guests?
- We prepare the paperwork — a simple form and a notice for attendees — and the client uses it, since it is they who have the relationship with the people on site. At events we recommend signposting the areas being photographed. That is less work than chasing consents afterwards and deleting images from the gallery.
- Do you use AI, and will we know what is generated?
- We use it where filming is impossible or uneconomic — an unfinished product, a setting beyond budget, variants of one visual. With every job we deliver a breakdown of which shots were filmed and which generated. Generated “satisfied customers” and generated employees are not something we make.
Production
- Do we need a drone flight permit?
- We handle the flight side — operator registration, pilot qualification and notification where required. From the client we need the landowner’s consent and any site-specific rules. If the airspace does not permit flying, we say so immediately, not on the shoot day.
- What if it rains on the shoot day?
- For outdoor shoots and drone work we agree a backup date when the job is booked. On hybrid shoots we move the exterior blocks and shoot interiors as planned. Forcing a shoot in bad conditions is pointless — it shows in the result, and a reshoot costs more than a reschedule.
- Will the shoot stop our operations?
- It should not. In factories, healthcare facilities and on building sites we shoot with a small crew, quiet equipment and in agreed windows. The schedule is drawn up after talking to the site’s management — the script adapts to the operation, not the other way round.
Did not find your answer?
Just ask. We answer a specific question specifically, even if it does not turn into an engagement.