Recruitment content for regional sites
Healthcare staff in the regions choose an employer by commuting distance and by what the workplace looks like. Ad copy does not answer that — a candidate wants to see where they would be going. So the recruitment campaign needed visual material from each site separately.
The brief
- Show the specific workplace, not a generic idea of healthcare.
- Shoot across several regional sites so the result still reads as one company.
- Produce material usable in ads, on social media and in regional print.
The solution
- We went to every site with one brief and one lighting setup, so the regions do not diverge visually.
- Employees are on camera, not actors. They got the questions in advance and filmed in surroundings they know.
- Each visit produced a stills set and a short video, so the same material serves print and online advertising.
The outcome
- A unified recruitment set reusable for further positions.
- Visual material from each site individually, with no stock imagery.